Our information collection practices on the Platforms, such as the types of information we collect regarding visitors to the Platforms and the ways in which we may use that information, are governed by the terms of our Privacy Policy.

Blue River has its registered offices at 80 Soi Sukhaphibal 2 Soi 31, Dokmai, Pravet, Bangkok 10250 Thialand. In this Privacy Policy, we use the term Blue River (and “we”, “us” and “our”) to refer to the head office of Blue River at the registered address above, our affiliates and our boutiques.

Please take a moment to read the following policy that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites and other digital platforms (together referred to as the “Platforms”), when you visit a Blue River boutique, contact the our Sale Advisor by telephone, or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.

Where we offer our products for sale online or by phone through the Blue River Client Relations Center, you must read the applicable Conditions of Sale, which will govern the terms and conditions of any such purchases made in this way.

We collect personal information about you through various Channels as described above. The types of personal information we collect include:

• contact information (such as name, postal address, email address, and mobile or other telephone number);
• username and password;
• payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address);
• client care information (such as client service inquiries, comments, and repair history);
• photographs, comments and other content you provide;
• information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences;
• information you submit in connection with a career opportunity at Blue River, such as contact details, information in your résumé (including work history, education and language skills) and details about your current employment;
• purchase and transaction information;
• contact information you provide about friends or other people you would like us to contact;
• location data (such as data derived from your IP address, country and/or zip code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate;
• clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns), including across the Online Channels and third-party websites, that we obtain through the use of cookies, web beacons and similar technologies (see our Cookie Policy);
• information we may obtain from our third-party service providers and other personal information we obtain through our Channels.

We collect the information from you as detailed below:

• To access certain areas of our Platform, you will need to register with us. During the registration process you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number). By entering your details in the fields requested, you enable Blue River to provide you with the services you select;
• When you purchase products online or by phone, we collect information such as your purchase details and relevant payment information. In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit a Blue River boutique or contact the Blue River concierge by telephone. Please note that phone calls will on occasion be recorded for security, training and development purposes;
• If you choose to interact with Blue River via a social media platform or other third-party service, we will collect the information you have provided to us through that platform;
• We also collect certain information automatically about visitors to our Platform, described in the section headed “Cookies and other information that we automatically collect”, below; and
• We will collect information about your location to the extent that we provide any location services, described in the section headed “Location services” below.

We will use the information we collect from you to:

• Manage and fulfil purchase and repair orders, facilitate delivery, and to provide after-sales services;
• Manage our accounts and records;
• Deal with your enquiries and requests;
• Send service-related communications, including announcements and administrative messages such as order confirmation;
• Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;
• Send you marketing communications (including e-mails and social media audience matching) relating to us and other third-party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information about how you can control these updates);
• Conduct market research so that we can continuously improve the services we provide to our customers;
• Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our Platform and services secure; and

Understand how our Platform is used so that we can continuously improve our Platform and services and other offerings.

We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organizational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorized or unlawful processing and against accidental loss, damage or destruction. However, where we ask you to choose a password in order to access certain parts of our Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.

If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below. You can also use this address if you wish to request access to the personal information, we hold about you or to unsubscribe from any further e-mail marketing communications.

If you have any questions about this Privacy Policy or the manner in which your information may be processed, please contact us at:

Call: +662 087 7888

Monday – Saturday: 9AM – 6PM

Email: customer@blueriver-corp.com